NEW LAUNCH • GOOD PROTEIN WITH BCAAs IS HERE

NEW LAUNCH

GOOD PROTEIN WITH BCAAs

Great Taste. 4g BCAAs. No Sugar Alcohols.

Everything your muscles need. Nothing your stomach doesn't.
20g of complete soy protein, 4g of BCAAs, 7g of fibre, and zero sugar alcohols. Crafted to support recovery, everyday performance, and active lifestyles.
20g Complete Protein
4g BCAAs
7g Fibre
0g Sugar Alcohols
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Protein With Purpose. Four Delicious Flavours.

More Than Protein. Built For Recovery.

Builds & Protects Muscle

BCAAs help support muscle recovery and maintenance after exercise.

Gentle On Digestion

No sugar alcohols means fewer digestive surprises and a smoother everyday nutrition experience.

Supports GLP-1 Nutrition

High quality protein in a portion that is easier to finish when appetite is reduced.

Complete Plant Protein

Complete soy protein provides all nine essential amino acids in one protein source.
GLP-1 Friendly Choice

Losing weight on GLP-1 medication?

GLP-1 medications suppress appetite hard enough that eating a full meal becomes difficult and when calorie intake drops that fast, the body pulls from lean muscle as well as fat. Good Protein is formulated as an essential, low-calorie protein replacement: 20g of complete protein and 4g of BCAAs, sized for an appetite that's changed, not a nutritional need that hasn't.

200 calories, enough to matter, not enough to undo the deficit

20g complete protein and 4g of BCAAs in a portion built for a reduced appetite

Zero sugar alcohols, gentle on a GI system already adjusting to medication

Supports Muscle Recovery, helps maintain lean muscle while meeting your daily protein needs

Why Protein Matters

People using GLP-1 medications are often encouraged to prioritize protein intake to help support muscle maintenance while meeting their nutrition goals. Good Protein offers a convenient way to include high-quality plant-based protein as part of a balanced diet.

Disclaimer: Good Protein is not intended to diagnose, treat, cure, or prevent any disease. If you are using GLP-1 medications, consult your healthcare provider or a registered dietitian to determine the nutrition plan that best meets your individual needs.

THE SCIENCE INSIDE

4g of BCAAs.

Branched-chain amino acids (BCAAs) are three of the nine essential amino acids that help support muscle recovery and performance. Unlike many protein bars that add isolated BCAA powders, Good Protein contains BCAAs as part of its complete soy protein. Nothing added. Nothing isolated. Just complete plant-powered nutrition.
1

Leucine

Triggers muscle protein synthesis and signals the body to begin muscle repair.

2

Isoleucine

Supports muscle recovery while helping maintain energy during physical activity.

3

Valine

Helps reduce muscle fatigue and supports tissue repair after exercise.

Every Good Protein bar provides 4g of BCAAs from complete soy protein to help support muscle recovery, strength, and everyday performance.

More Than a Snack. Built for Performance.

Athletes & serious trainers

Performance-focused nutrition for people who demand more from every workout. Good Protein delivers complete plant protein and BCAAs to help support recovery, strength, and consistent performance.

  • 20g complete plant protein to support muscle repair and growth
  • 4g of BCAAs to help aid post-workout recovery
  • 7g of fibre for sustained energy and satiety
  • No sugar alcohols for clean nutrition

Everyday Active Lifestyles

You don't need to be a competitive athlete to benefit from quality protein. Good Protein supports everyday recovery, balanced nutrition, and an active lifestyle with complete plant-powered protein.

  • Supports muscle maintenance during everyday activity
  • Great after walks, yoga, cycling, or strength training
  • Heart-friendly soy protein as part of a balanced diet
  • Delicious flavour with clean, complete nutrition

GLP-1 Support

Protein becomes even more important when appetite decreases. Good Protein delivers complete plant protein and BCAAs in a convenient, easy-to-finish bar designed for smaller appetites.

  • Supports lean muscle maintenance during weight loss
  • 20g complete soy protein with BCAAs
  • Portion-sized for reduced appetites at just 200 calories
  • No sugar alcohols for everyday digestive comfort
WHY GOOD PROTEIN IS DIFFERENT

Not All Protein Bars Are Built the Same.

Compare what goes into many protein bars with what you'll find in every Good Protein bar. From complete soy protein to BCAAs and no sugar alcohols, every ingredient is chosen to support recovery and everyday performance.
FEATURE MANY PROTEIN BARS GOOD PROTEIN
Protein Source Whey, milk protein, or blended plant proteins
Complete soy protein
Complete Protein Often requires blended protein sources
Complete protein from one source
BCAAs Often overlooked
Contains 4g of BCAAs
Sugar Alcohols Frequently used in reduced-sugar bars
None
Protein Per Bar Varies by brand
20g
Fibre Varies by formulation
7g
Calories Varies
200 Calories
Plant-Based Not always
100% Plant-Based
Comparison reflects common characteristics found across many protein bars and is intended for general informational purposes. Individual products may vary.
INGREDIENT TRANSPARENCY

Why We Left Sugar Alcohols Out.

Most protein bars reduce sugar by using sugar alcohols like maltitol, erythritol, sorbitol, or xylitol. We chose a different approach—delivering great taste without ingredients that many people associate with digestive discomfort.

Typical Protein Bar

Protein Bar
↓
Sugar Alcohols
↓
Limited Absorption
↓
Gut Fermentation
↓
⚠ Gas
⚠ Bloating
⚠ Cramping

Good Protein

Good Protein
↓
Complete Soy Protein
↓
BCAAs
↓
Normal Digestion
↓
✓ Muscle Recovery
✓ Everyday Energy
✓ Easier on the Stomach
0g
Sugar Alcohols

No sugar alcohols. No digestive compromises.

Sugar alcohols in every Good Protein bar? None. That means fewer digestive surprises and a smoother nutrition experience, helping reduce bloating, gas, and stomach discomfort that some people experience with traditional protein bars.
No Maltitol
No Erythritol
No Sorbitol
No Xylitol
WHY SOY PROTEIN

Why We Chose Soy Protein.

Unlike many plant protein bars that combine pea, rice, or hemp proteins, Good Protein is powered by complete soy protein—one of the few plant proteins that naturally provides all nine essential amino acids in a single ingredient. That means better protein quality, naturally occurring BCAAs, and nutrition your body can use to support recovery, strength, and everyday performance.

Complete Protein

Contains all 9 essential amino acids your body cannot produce on its own.

Naturally Rich in BCAAs

Supports muscle recovery, repair, and everyday performance.

Heart-Friendly

Soy protein has been associated with supporting healthy cholesterol and cardiovascular health.

More Sustainable

Lower carbon footprint than many animal protein sources.

One Ingredient. Complete Nutrition.

Most plant protein bars blend multiple protein sources to create a complete amino acid profile. Good Protein delivers complete plant protein naturally from one ingredient—soy.

Not a Candy Bar.

A Better Protein Bar.

Every Good Protein bar is thoughtfully crafted with complete soy protein, BCAAs, and premium ingredients to deliver delicious plant-powered nutrition. From busy mornings and workdays to post-workout recovery and everyday snacking, Good Protein is made to support your lifestyle—wherever your day takes you.

Before You Take Your First Bite

Branched-Chain Amino Acids (BCAAs) are three essential amino acids—leucine, isoleucine, and valine—that help support muscle recovery and protein synthesis. Every Good Protein bar provides 4g of BCAAs to help support an active lifestyle.

Unlike many plant proteins, soy contains all nine essential amino acids your body needs. This makes it a complete protein source that helps support muscle maintenance, recovery, and everyday nutrition.

No. Good Protein is made without sugar alcohols, so you can enjoy great taste without the digestive discomfort that some people experience with sugar alcohol sweeteners.

Yes. Good Protein provides 20g of complete plant protein, 7g of fibre, and 4g of BCAAs in a convenient snack that can help support daily protein intake. If you are using GLP-1 medications, consult your healthcare provider or a registered dietitian for personalized nutrition advice.

Absolutely. Good Protein is designed as a convenient, plant-based protein bar that can be enjoyed daily as part of a balanced diet—whether you need a satisfying snack, post-workout recovery, or an easy way to increase your protein intake.

Good Protein is a great choice for active adults, busy professionals, healthy aging, post-workout recovery, and individuals looking for a convenient, high-protein snack. It's also a practical option for people using GLP-1 medications who want to prioritize protein intake in a smaller, satisfying serving.

Each Good Protein bar contains 20g of complete soy protein, 4g of BCAAs, 7g of fibre, and only 200 calories, making it an easy way to support your daily nutrition goals.

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